As Director of Sales for Millwood’s Crating Division, Joel leads the strategic direction, growth and support of all crating sales operations across the company. His role involves developing market strategies, guiding sales teams and ensuring that Millwood’s custom crating solutions meet the highest standards of quality, service and innovation. With a focus on relationships, integrity and results, Joel helps strengthen Millwood’s presence in the industrial packaging and crating market while staying true to the company’s faith-driven mission and values.

Joel brings more than 15 years of experience in the packaging industry to his role. Before joining Millwood, he worked with a packaging company where he gained extensive knowledge of industrial materials, design solutions and customer partnerships. His decision to join Millwood was driven by more than just professional opportunity — it was about purpose. “I was attracted to the values and mission of Millwood as well as the challenge of building a crating division,” Joel says. “It was clear from the start that this was a company grounded in faith and committed to putting people first.”

Since stepping into his role, Joel has led a full re-evaluation and restructuring of Millwood’s crating division. He has analyzed the company’s approach to the market, assessed personnel needs and made bold changes to align the team with long-term growth goals. “We made a complete 180 and hit the restart button,” he says. “That process has been both challenging and rewarding, but it’s exciting to see how far we’ve come and how much potential there is ahead.”

For Joel, the work goes far beyond sales metrics and business plans. He sees every relationship — with Team Members, customers and partners — as an opportunity to build trust, demonstrate care and reflect Millwood’s mission in action. What stands out most to him about the company is its culture of faith, family and authenticity. “It’s the family aspect and the fact that Millwood is not bashful about its faith in God,” he says. “We put our people first. That’s what truly sets this company apart.”

Joel’s leadership philosophy centers on three core principles — honesty, integrity and humility. These values, he believes, are the foundation of strong leadership and lasting relationships. “Always pursue honesty, integrity and humility in decisions and in how you lead,” Joel says. “The impact of staying true to these values sticks long after the decisions are made.” Whether he’s coaching his team, guiding a customer conversation or navigating a challenge, Joel strives to lead with transparency and grace.

While expanding Millwood’s crating division, Joel is making strides toward creating a cohesive, service-focused team. His goal is to build a division known not only for its products but also for its people — a Team that reflects the same faith, care and excellence that define Millwood as a whole. “We’re just getting started,” he says, “but the vision is clear. We’re building something that will last.”

Beyond the business side of his role, Joel is deeply motivated by the opportunity to serve others. He finds fulfillment in helping his Team Members grow, both professionally and personally, and in creating an environment where collaboration and encouragement thrive. For him, success isn’t just about numbers — it’s about impact.

Joel’s approach embodies the spirit of Millwood’s mission statement: that all who come in contact with the company would clearly see the love of Christ in all that it does. His leadership, grounded in faith and humility, continues to shape the future of Millwood’s crating operations and inspire those around him to pursue excellence with purpose.

As he looks ahead, Joel remains focused on growth — not only for the division but for the people who make it possible. Through his integrity, vision and servant leadership, he is helping build a legacy of faith and innovation that will carry Millwood’s crating division forward for years to come.